Motorola Case Study Essays

Motorola Case Study Essays Motorola Case Study Paper Motorola Case Study Paper Case Study Analysis: Motorola, Inc. Upon analysis of the Motorola Corporation, many opportunities have been identified in the external environment to both boost Motorola back into elite status in terms of the phone industry and further extend its long history of technology advancement and innovation. WiMax and the potential market surrounding it present the most promising business venture for Motorola. Heavy investments have been injected into WiMax , which has enabled Motorola to have the technology readily available for vendors to roll out. With the exponential growth and need for high speed communication, especially in rural or undeveloped areas, this venture holds the potential to for a dynamic impact on the technology world. This would play a key role for industries which outsource to other countries for cheaper labor in providing the necessary communication capacity needed for efficient business operations. In the American market alone, given the federal push to provide high-speed communication to out of reach environments, the potential for success is very high. With the respective partnership with Sprint-Nextel communications and Verizon TV, it can be a major player in the market by rolling out the technology on a broad scale using the existing market base. The rapidly growing cell phone market, specifically in the Asian market, holds another strong opportunity to re-penetrate the market and once again become the leading player. The exponential growth of users opens avenues to meet different consumer need, creating niche markets with the potential to secure a large sector of the market. Improved television and sound is yet another opportunity Motorola can capitalize on. Quality transmission of digital information is one of the heaviest researched sectors in today’s market. New improvements are constantly being sought and developed to keep a competitive edge in the highly competitive industry. Some of the same opportunities pose threats if not carefully executed. Because of the rapidly changing technology environment, Motorola can be left in the shuffle by not being a front runner, essentially resulting in being viewed as a lackluster company that â€Å"once was. In the same sense, Motorola can possibly make faulty investments based off projected market favor, only to have the technology become obsolete given the rapid turnover rate of new technology. Regarding high speed data communication, the cost of technology and implementation may not prove beneficial if the areas invested in do not pick up on the technology. It becomes a gamble when new options enter t he market competing against various technologies. The loyal customer base of Apple is one of the single most threats that affect Motorola. Apple’s market share has steadily increased since the introduction of the iPhone, which counters the possibility of gaining significant momentum in the mobile communications sector. Apple has also ventured beyond computing and is currently exploring HDTV, internet, data storage, to name a few, which further adds to the threat level Apple poses. One of the most prudent strengths of the Motorola is the brand itself. Motorola has a history of innovation, competitive market presence, and resourceful business ties. The introduced what without debate one of the most popular phones of the last decade, and arguably of all time. The name has become synonymous with technology across the board. The name still holds its weight, which in turn keeps the possibility of market dominance alive. Motorola’s two-way communications technology is highly recognized and used across many industries. It has by far become the industry standard with the advanced technology, which has been incorporated into Sprint-Nextel. The strength of the company lies in its ability to create marketable products that appeal to consumers across a broad spectrum. It has being a considerable major player in the technology based sector since the technology boom began. Additionally, Motorola possess a gift for is strategically acquiring partnerships. This keeps Motorola in the front line of technology, even if it is not a direct venture by the company. Motorola’s promotional techniques have also proven to be one of their strongest attributes. The have successfully pushed multiple products into the spotlight and have secured significant market share as a result. Motorola’s weakness is its pace of technology introduction. They have slipped from being the â€Å"first† to simply being a â€Å"worthy competitor† down the line. With the RAZR, Motorola was the first to bring a slim, stylish mobile communicator with an early version of web browsing. Now, the company is taking existing technology and is using it to gain market share. The lack of recognition for uniqueness is one weakness that has kept them from there once held throne. The incorporation of the new technology smart phone and the existing two-way communications capabilities can lure buyers, specifically the corporate market, who wants the best of both. One advantage of Motorola’s strategic options is that a competitive edge can be gained by focusing on customer need. Refocusing on the customer would put Motorola in the position to directly address the needs of their customers, which in turn establishes loyalty and a â€Å"culture† with the customers. Another advantage is seeing and addressing the need for high speed data communications. The WiMax provides a viable solution, without adding the expense and time involved in installing hard lines across a vast area to meet the needs of few. Limiting the number of operating systems also helps the company, by preventing oversaturation of the brand, and having lackluster software on the devices causing brand damage. The disadvantages of the strategic options are loss of potential market because of limited operating system dealings and possible overinvestment in a product that may not take to the mass or may become obsolete by introduction of an improved product. The corporation’s strategy and organizational structure should be designed to incorporate innovation and customer needs in a sense of where it’s going or where it can be taken to as opposed to where it exist. It should be designed to take the company’s proven technology, incorporated with new technology, to create products that are stand-a-part from the current market. The company should have â€Å"heads† of the sort for each operational branch of the company. This design would allow Motorola to better isolate the successful and underachieving sectors in order to eliminate non-productive parts of the business.

Dreamcatcher Novel and Mr. Gray Essay

Dreamcatcher Novel and Mr. Gray Essay Dreamcatcher: Novel and Mr. Gray Essay The title to the novel is Dreamcatcher, the author is Stephen King. The publishing company is Simon & Schuster. The copyright date is 2001 by Stephen King. The genre is Fiction. One of the settings of this book is Derry, Maine. The Hole in the Wall is another. Gosselin’s Market is where the army camp was held. Jefferson Tract is the last. The rest were minor to the novel. The time period does not really matter in this novel. This is set back in the 1980’s until 2000. In the novel there are aliens involved, therefore one might think that it should be in the future. But this novel is set in the past. Jonesy is dynamic, he goes from being Jonesy to Mr. Gray. Henry is dynamic; he changes a lot emotionally during the novel. Beaver is static, he never gets much of a chance to change, and he is the first of the group to die. Pete is static also. Carla is dynamic; she gets over her addiction to alcohol and pills. McCarthy is static. Kurtz is dynamic, in the beginning he has control and authority but in the end he doesn’t. Perlmutter is dynamic, he is a â€Å"goody two shoes† in the beginning but in the end he ends up rude, and he dies. Freddy is dynamic, in the beginning he is loyal to Kurtz, but in the end he is the one who kills Kurtz. The plot is definitely Dis-jointed; the characters are always having flashbacks. Jonesy, Beaver, Henry , and Pete are all childhood friends, including Duddits. Every year Jonesy, and the other three go on an annual trip to The Hole in the Wall. This is Beaver’s Dad’s old place. As Jonesy is hunting one day he finds McCarthy. He brings him to the Hole in the Wall. Henry and Pete are still gone, supposedly going to Gosselin’s. Beaver comes in later and they both start to notice that McCarthy is sick. The two men get McCarthy to lie down. While on the other hand Henry and Pete have crashed because of a lady just like McCarthy sitting in the middle of the road. Pete has an injured knee and Henry has a gash caused by the turn signal stalk. Pete and Henry drag the lady to a near wood shed that has collapsed in halfway. Henry then sets off towards The Hole in the Wall. While there, at The Hole in the Wall, McCarthy has went to the bathroom. Beaver and Jonesy bust the door down and there is blood everywhere. McCarthy is dead. But that is the least of their problems, there is something in the toilet. The thing in the toilet must have caused McCarthy’s sickness. Jonesy orders Beaver to sit on the toilet and he does as told. Jonesy then goes to get the friction tape out of the shed to tape down the toilet lid. As Jonesy is gone Beaver leans up off the toilet for a second just to pick a toothpick up of the floor, one that isn’t covered in blood or that weird reddish gold fungus (Beaver has to have a toothpick in his mouth when he is nervous). When Jonesy comes back from the shed he finds his childhood friend, dead, in the bathtub with McCarthy (who had fallen over). The mutant, whatever it was, it had a long muscular tail and on the things assumed head is a huge black eye. Jonesy slams the door and is trying to hold the door closed but the thing has its teeth sunk into the wood, holding on with its teeth and gripping the door knob with its tail. When Jonesy finally turns around there is Mr. Gray. Mr. Gray explodes and Jonesy inhales the Byrus. When Henry is getting close he sees Jonesy on the Cat coming his way so he hides. Henry fears him because Jonesy is now Mr. Gray, Jonesy is a red black cloud. After Jonesy has passed Henry starts walking again and soon makes it to The Hole in the Wall. A little while after Henry leaves Pete wants a beer, but in his mind he needs it. So by the time Jonesy had passed Henry, Pete had already been to the turned over vehicle and was back with the creepy lady. Except, she was dead, and whatever was inside her was creeping around. It attacked Pete’s hand and Byrus was growing rapidly in his hand and on it. He was infected now. Pete managed to throw the thing into the

Tedlow's Three Stage Model Essay Example | Topics and Well Written Essays - 1000 words

Tedlow's Three Stage Model - Essay Example It was a sore neck that introduced Janine Charles to the world of Wal-medicine.Her search for a local doctor's office gave her an address that turned out to be a Super Wal-Mart in Orlando, Florida.She thought about giving up and trying another address, but she instead went inside the store and wandered around.Inside, she found that space formerly used to house a small video arcade had been transformed into a medical clinic. She ended up paying $90 for an examination and a shot of muscle relaxants. Had she gone to a traditional doctor's office, the same treatment would have cost her $200. In most emergency rooms, the treatment would have cost over $500. Even better, this clinic accepted Ms. Charles' insurance. If you also factor in the fact that Ms. Charles could do her grocery shopping in that store while she waited for the pharmacy to fill a prescription for her, you suddenly have a very convenient trip (Rowland).While Ms. Charles visited a clinic that was staffed by a doctor, most of the clinics inside Wal-Mart, Target, and other big-box retailers feature nurse practitioners, who can write prescriptions in most states. The retailers do not enter the world of medical care as part of their own corporate activities, but simply lease the space to clinics. It's not just the big-box retailers who are looking into clinics, either. Because of the losses due to mail-order pharmacies and big-box retail sales, drugstore chains are also opening clinics. Rite Aid Corp., Brooks Eckerd Pharmacy, and Osco Drugs are all entering partnerships to open clinics, and Walgreen Co., the pharmacy chain with the most sales volume in the United States, is also negotiating a deal to have Take Care Health Systems LLC operate clinics in some of their retail locations. The retailers who are leasing space to these clinics hope to make profit not just from the leases themselves, but from the ancillary shopping that will go on while people wait for their prescriptions to be filled, or wait fo r their appointment to be called. It is similar logic to those grocery stores and big-box retailers who have leased space to banks, hair salons, postal service kiosks, and fast-food restaurants (Moewe). Doctors' associations, as one might expect, have raised objections about the possible problems with this type of medical care. While nurse practitioners can treat a number of simple illnesses, the American Medical Association notes that simple symptoms can be indicative of any number of serious illnesses. The primary concern of many customers, however, is a combination of convenience and cost. Doctors' offices are often seen as insensitive when it comes to a patient's time, often making customers wait significant amounts of time past their scheduled appointments. Also, the simple cost, especially for the uninsured, of an ordinary visit to the doctor's office can easily exceed $200 - and since these clinics charge rates starting at $25, depending on what the customer needs, it is easy to see that these clinics will draw many customers away from their physicians (Spencer). What factors should companies use when considering whether or not to enter the doc-in-a-box game Tedlow's three-stage model of marketing, whereby marketers move from fragmentation to mass marketing to segmentation, can be instructive here (Ellickson). Market fragmentation can be defined as "the emergence of new market segments with distinct needs and requirements out of previously homogenous segments. These new segments limit the usefulness of mass marketing and erode brand loyalty" (Dictionary of Marketing Terms). The doc-in-a-box concept still seems to be either in the latter stages of this fragmentation stage or the initial stages of the mass marketing stage. Traditionally, the relationship between patient and doctor has given the doctor a considerable

Sally Soprano Essay Example | Topics and Well Written Essays - 1500 words - 1

Sally Soprano - Essay Example Therefore, for the last two years, Sally was paid $25,000 for the last two years and $12,500 the last time she was paid. This indicates that Lyrics paid $12,500 per year. This reflects an inflation of 25%. Based on the last payment by Lyrics and the inflation rate, Sally must have been willing to sing for 150% Ãâ€" $12,500. This is the amount that Sally was paid most recently. Therefore, Sally said she would be willing to sing for $18,750. The author also provides a memo that indicates various issues that are to be considered in the agreement between Lyric and Sally Soprano. In the publicity section, the author poses two questions: what will lyric do? What will Sally do? According to the description of terms in the agreement, there are various sets of boundaries laid for the roles of both Lyric and Sally in terms of publicity. First, the two have specific parts to play in advertising for the sake of the company’s publicity. Lyric is to contribute a given amount of money to cater for advertising budgets. Lyric also agrees to increase the advertising budget by a given percentage while Sally agrees to contribute a dollar for every three dollars contributed by Lyric to cater for the increase in the advertising budget. However, this is subject to a given maximum dollars contribution by Sally. The ad Campaign will be given an input by Sally and her agent. In preparation for a meeting with Sally for a negotiation of terms of contract in this involvement, I will consider various aspects of negotiation that will enable me to strike a good deal for the interest of both Sally and Lyric. In this case, the context of negotiation in the agreement will be important. While it is necessary to maintain confidentiality in the negotiation between Lyric and Sally, it is also important to give a good image of a strong relationship between the two parties so that the public may appreciate

What Are Gmos Essay Example for Free

What Are Gmos Essay A GMO is a genetically modified organism that has been altered by man through the process of engineering. It is a technology set out to alter the genetic structure of a life form such as plants and animals, in effort to produce a more desired end product of the organism altered. As an example, a tomato was altered with a new gene so that it would look ripe for a longer period of time. It was called the â€Å"Flavr Savr Tomato† (Sereana Howard Dresbach) The purpose was so that tomatoes could be shipped from almost anywhere in the country, and still have that fresh ripe look to the consumers; once placed on the shelves in stores. GMO’s are also used to alter the nutrients of a living organism, meaning you could take a fruit tree or vegetable plant and alter it to have additional nutrients that the organism would not originally contain. A test was conducted with a product termed â€Å"Golden Rice,† which was altered to contain a greater density of beta carotene, a source of vitamin A and iron. (Sereana Howard Dresbach) The effort was to create this food for third world counties who lack this nutrient; thus help to reduce the many disease that are linked to the lack of vitamin A and iron; such as anemia and blindness. Though the effort and research of genetically modified organisms seem to have a positive outlook, there are many people and organizations that are skeptical, concerned, and in total disagreement with this technology; due to the unknown heath risks and attempt to alter Mother Nature. Because this is fairly new, and the research conducted so far has not completely proved out the safety and soundness of GMO’s to its entirety, there are many questions that need answers; and facts needed to prove this technology as fully credible in my view. It s safety and use for all ages is a question we must ask ourselves as a society, and we must openly challenge the government to make sure that there is a sane and moral infrastructure that will protect our the general public against the unknown risks and dangers this technology could create. In my opinion, I see this effort as a method of cloning and have great concerns against the practice of modifying nature and its authenticity. I strongly believe that the earth was created with everything we need to live and survive, and that there are natural and organic means of getting the ame results that creating genetically modified organisms would. Although the FDA approves this technology, I feel that we as humans are being used as test rats; since the FDA does not have to list whether ingredients in foods are genetically modified. This technology in my opinion exposes too many risks and unknowns to our world, and draws a thin line with me when it comes to our standards of morality. In conclusion, I see this as unsafe too all.

Learning to Listen in James Baldwins Sonnys Blues Essay -- Sonnys B

Learning to Listen in James Baldwin's Sonny's Blues In James Baldwin's "Sonny's Blues", the verb, to listen, is employed many times in varying contexts. This theme is developed throughout the story as the narrator learns to listen more closely to the aural stimuli (or sounds) which enter his ears. In order to understand the narrator's heightened degree of perception as it unfolds in "Sonny's Blues", it is necessary to begin with a thorough discussion of hearing and listening in general, and then as they relate to the story. First, one must understand the distinction between hearing and listening. Hearing is simply the reception of sound waves by the ears. This may happen unconsciously, as is usually the case with soft background noise such as the whoosh of air through heating ducts or the distant murmur of an electric clothes dryer. Sometimes hearing is done semi-consciously; for instance, the roar of a piece of construction equipment might momentarily draw one's attention. Conscious hearing, or listening, involves a nearly full degree of mental concentration. A familiar i...

Eating disorders: a problem Essay

Eating disorders are a world-wide problem. There are many types of eating disorders. There are programs out there to help people with eating disorders. With so many types we must understand the differences by looking at each type, how it affects teenagers, and what influence the media has on this issue. Eating disorders come in many different types. One of these is anorexia. Anorexia is a serious disease which causes a severe lack of eating. The proper name is anorexia nervosa.  Anorexia nervosa causes people to lose more weight than is considered healthy for their age and height. Persons with this disorder may have an intense fear of weight gain, even when they are underweight. They may diet or exercise too much or use other ways to lose weight. Their self-esteem is usually overly related to body image. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001401/) Anorexia nervosa has many warning signs that can tell someone if they have a problem. Someone may refuse to eat certain foods/food categories and deny their hunger all together. A person may develop â€Å"food rituals† in which they arrange foods in a certain way, excessively chew, eat in a certain order, etc†¦ One may withdraw themselves from their friends, family, or society. They may frequently make a comment about being â€Å"fat† or â€Å"overweight† despite their weight loss. (http://www.nationaleatingdisorders.org/anorexia-nervosa) Another type of eating disorder is bulimia nervosa. Bulimia is an illness in which a person binges on food or has regular episodes of overeating and feels a loss of control. The person then uses different methods — such as vomiting or abusing laxatives — to prevent weight gain. Many (but not all) people with bulimia also have anorexia nervosa. The purging of food usually  brings a sense of relief. ( http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001381/) One form of an eating disorder is binge eating. Binge eating is an eating disorder in which a person eats a much larger amount of food in a shorter period of time than he or she normally would. During binge eating, the person also feels a loss of control. Some causes of binge eating include genes, such as having close relatives who also have an eating disorder. Depression or other emotions, such as feeling upset or stressed. Unhealthy dieting, such as not eating enough nutritious food or skipping meals. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0003749/) Some symptoms of binge eating are, eating large amounts of food in a short period, for example, every 2 hours. A person is not able to control overeating, for example is unable to stop eating or control the amount of food. A person may keep eating even when full (gorging) or until uncomfortably full. Sometimes a person feels guilty, disgusted, ashamed, or depressed after eating so much. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0003749/) Some treatment can be done for people with a binge eating problem. The goals are to lessen and then be able to stop the bingeing incidents. Be able to get to and stay at a healthy weight. Get treated for any emotional problems, including overcoming feelings and managing situations that trigger binge eating. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0003749/)